Do
Give it room
Keep clear space the height of the letters on every side.
A name on the things that matter.
Wordmark
JCBSN in Poppins Black, outlined so it renders the same everywhere. White on dark, black on light.
Monogram
JC, for favicons, app tiles and avatars where the full wordmark is too small to read.
Black and bone
Obsidian carries the page and Bone carries the type.
Three faces, three jobs
Aa
Poppins Black(opens in a new tab)The wordmark and loud calls to action. Uppercase, weight 900.
Aa
Fraunces(opens in a new tab)Headlines and the tagline. Italic for voice.
Aa
Inter(opens in a new tab)Body copy, labels and interface text.
Using the logo
Do
Black or white only
Use the black or white file. Put color behind the mark, never in it.
JCBSN
Don’t
Alter the wordmark
No stretching, retyping in another font, or effects. Use the file as is.